Peugeot has for many years now applied a proactive policy in favour of environmental protection. The carmaker has now gone a step further, endeavouring to clarify its commitment to future generations through the Blue Lion approach.

The major challenges to be faced by the automotive industry are:

• Reduction of greenhouse gases to limit global warming.

• Reduction of atmospheric pollutant discharges to limit the impact on air quality.

In both these areas, the Peugeot Brand has already taken numerous initiatives:

– Presentation in 1995 of the 106 Electric, which was to become the best-selling “zero emission”car in Europe.

– Creation in 1998 of the carbon sink in the Amazon, an experimental project allowing CO2 to be captured over a period of 40 years.

– Development of the HDi diesel engine (High pressure Diesel Injection) in 1998, giving, by comparison with engines with a prechamber, a 60% reduction in particulate emissions, a 40% to 50% reduction other pollutants and a 20% reduction in greenhouse gases.

– Presentation of a major innovation in 1999: the additived Diesel Particulate Filter System (DPFS), put on sale on the 607 in 2000 and soon extended to the other product ranges.

– Design of latest-generation petrol engines in cooperation with BMW Group, allowing fuel consumption and CO2 emissions to be reduced by 10% to 15%.

– And the recent partnership with Michelin so that the 308 may benefit from the development of Energy Saver tyres, capable of further reducing greenhouse gas emissions by 4g/km.

While working for tomorrow and beyond with Diesel Hybridisation which will represent a breakthrough in terms of CO2 emissions and the Fuel Cell.

Finally, this approach is also visible through the roll-out of the Brand’s sales network facilities meeting BlueBox standards, sales areas with limited glazed areas, allowing better control of energy expenditures for heating and air conditioning. These premises also give priority to the use of natural materials such as wood and are organised so that the workshops are adapted to sorting and recyclability of automotive wastes.