The Peugeot BrandOn the 203, from 1948 onwards, the heraldic lion was borrowed from the Franche-Comté coat of arms, standing on its hind legs and in profile. From 1965 onwards, only the head was shown, which was framed in a shield. Three years later the curved lines of this image were abandoned in favour of an angular design enclosed in a square.
In September 1958 the little roaring lion mascot that had adorned the bonnet of Peugeots since the 1930s was discontinued for security reasons, thus sounding the end of an era.
The year 1976 saw the return of the heraldic lion, rampant but in a very stylised profile (the "lion outline"). In its last metamorphosis, launched in 1998, it appears as a metallic block on a blue square background. This latest change was slightly reworked in 2002. The beast has also inspired advertising campaigns along the lines of the slogan "A car manufacturer gets out its claws", and the current image of Peugeot as "the lion brand".
|
