For a century and a half, the proud symbol of the lion has embodied the image of quality associated with Peugeot. Over the decades, the lion has been the link between the products, which have been as countless as they are incredibly diverse: from hand tools to automobiles...
At the beginning of the 19th Century, the quality of manufacture of their tools, in particular saw blades, brought success and prosperity to the Peugeot brothers. To symbolise this dominance, they chose as their emblem (since, at that time such a thing as a logo was unknown) the lion, which reflected, by the power of its jaws, the strength of the teeth of the blades. The analogies conjured up by the beast's other qualities were the suppleness of the blade and the swiftness of the cut.
